Demand Management @ Google for Work
Google for Work’s Demand Management team is the funnel of leads after marketing campaigns, webinar registrations, and promotional events for Large Companies from 1,000 employees and up.
My job as a demand generation representative was to qualify these inbound leads in order to generate business opportunities for field reps in the Large Customer Sales vertical for North America.
My job required speaking the language of C-level executives, CTOs, and decision-makers who could decide if their company could benefit from implementing Google’s G Suite of products (Drive, Hangouts, Calendar, Vault) in order to house their company’s information in the cloud.
Selling Google Apps for Work as a Cloud solution entails forward thinking and a detailed selling approach. How can Google provide a solution that could save all of the information in your company? As employees come and go in large corporations, it’s important to store your emails in a safe and remote location- Google’s storage.
Some of my most interesting conversations were with Senior leaders at U.S. Air Force, Bank of America, and SAP. It’s amazing to evaluate how much valuable information companies carry but fail to backup and store properly.
As a demand generation representative, I understood the language of evaluating what matters to leaders and decision-makers in all fields.
As a 20% project during my role, I created a team training site for all of our incoming reps to follow and prepare for success.